VEVO

Watch More Music (internal rebrand, digital, OOH)

ACD Copywriter

In the world of music videos, VEVO is iconic. That four letter logo in the bottom left corner of your favorite video? That’s how you know its official. But despite being, well, everywhere, VEVO was in need of a brand refresh. A crystal clear way to tell the world exactly what they’re all about. We worked with internal stakeholders to give the brand it’s biggest voice refresh in decades, launching the new brand tagline and ethos: Watch More Music.