Teremana
Share The Mana (TV, digital, social, OOH)
Creative Director
In a market crowded with celebrity tequilas, Teremana came to us with a challenge: showcase Teremana as an authentic, accessible, premium, tequila infused with “the Spirit of Mana” – not just the spirit of its founder, Dwayne ‘The Rock’ Johnson.
Our “Mana Makes a Difference” campaign came out of the insight that Teremana’s most important ingredient isn’t listed on the label. It’s the spirit of mana – an intangible energy that guides every step of the Teremana process.
This was a first-ever global brand campaign for Teremana. Its launch helped them become the fastest growing spirits brand to sell over one million cases in its first year.
Press: PR Newswire, Bottle Raiders, Forbes
Teremana: Share The Mana
OOH & Digital
Campaign Photography
