Period.org

Period Piece PSAs (digital, social)

Sr. Creative, Director

Period poverty is a huge global issue, affecting 1 in 4 menstruators in the US alone. The fact that we’re still struggling to access the essential products we need – or even talk about periods – had us asking, “what year is it, again?” Since period poverty feels so old fashioned, we created “period piece PSAs” to help menstrual justice NGO Period.org raise funds and lobby for legislative change on Period Action Day. 

Comedians, influencers, actors, and activists flooded social feeds with “period” dramas to make period poverty a thing of the past.

Press: AdAge, AdWeek, Shoot, The Drum, Shots