Halo Top
Goal Getter (Digital, Social, Experiential)
ACD
When January 1st rolls around, New Year’s resolutions are at the top of everyone’s mind.
As the OG better-for-you ice cream brand, Halo Top is here to support healthy habits, not derail them.
So we ventured where no ice cream brand has dared to go before: the world of fitness goals.
80% of New Year's resolutions fail. But with daily consistency, it’s possible to form a lasting habit in an average of 66 days.
So with this in mind, The Halo Top Goal Getter app was born.
The Goal Getter is an interactive tool that helps users set a daily goal and actually keep it – for 66 whole days. How? With some good old fashioned bribery, plus a little cheerleading from some key influencers on TikTok and IG.
Throughout the 66-day program, we rewarded users for keeping their goals on track. From free pints, to golden spoons, to sweet merch from our limited edition line of Halo Top inspired fitness gear, we kept people coming back for more of a good thing.
And it worked! Folks stayed on the straight and narrow for a chance to win Halo Top scented deodorant, Halo Top X Bala Yoga Mats, Halo Top X Yeti Coolers, “no resistance” bands, “dripped out” kettlebells, and even a $10,000 wellness retreat.
The results went beyond expectations, with over 30,000 active participants in the first month, 1,000,000 site interactions, 320 million earned media impressions, and countless New Year’s resolutions kept. All thanks to ice cream.