Hallmark
Care Enough to Remember (TV, Digital, Social, Streaming Audio)
Copywriter
With four unique films and hundreds of bespoke social executions, Hallmark’s Holiday Campaign “Care Enough to Remember” lived across TV, digital, and social, elevating an existing platform with its emotional storytelling and visual execution. In our flagship spot, “Haircut,” a young girl tries a DIY haircut to go from Leia to Luke.
Press: AdAge