adidas

Niño at Play (digital, social)

ACD Copywriter

The Padres’ Fernando Tatís Jr. (nicknamed “El Niño”) is one hell of a player, full of boyish charm and playful energy. We wrote a pretty dope campaign for him. And then a little kerfuffle surrounding his “ringworm medication” got him dropped from the brand. Here’s some screenshots from a great spot I can’t actually show you. The gist? We turned the all-too-serious tone of sports advertising on its head, transforming Tatis’ base run into a colorful explosion of childlike play.